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About Us

Welcome to Shop Local! is part of a grassroots effort to inspire more people to buy from local businesses in neighborhoods across America–making a difference in our communities.

When you shop local, more of your money is going toward protecting the local economy, people and the character of your neighborhoods. provides resources to support local community initiatives and makes it easier to find local businesses through the Certified Locally Owned program – a proud distinction and certification of locally owned and independent businesses across the U.S.

About The Founder

Heidi Butzine is a best-selling author, entrepreneur, wine aficionado and shop local expert. Her most recent best-selling book, Shop Local: A Practical Pain-Free Guide to Shopping with Purpose, is the result of extensive, hands-on research and part of her personal mission to get more people to support local businesses everywhere and strengthen the communities where they work and live.

A successful business woman with a knack for finding business solutions, Heidi created a successful consulting agency that was coveted and purchased by a Fortune 500 company. She runs several of her own businesses and works with organizations based around her passion for writing and travel, her love of wine and her desire to help small businesses and entrepreneurs succeed. She is the founder of and Certified Locally Owned and creator of Wineopolis® Citizen’s Guide wine travel book series.

In 2018 Heidi co-founded the cowork space Social Workplace to provide cost-effective workspace, event space and education to startups and local small businesses and as of 2019 Heidi has been the Executive Director of the Lomita Chamber of Commerce in Lomita, CA.

Find out more about Heidi at